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Curriculum


1. Strategic Management and Planning (40 h)
The course explores basic concepts, theories and practices used in contemporary public strategic management in both private and public sector. The course offers an overview of the role of planning, mission, market analysis, focusing on both the planning process and various plan implementation devices. Basic planning models are introduced. Economic development strategies are examined.

2. Global Enterprise (40 h)
This practical course covers the generic fundamentals in domestic and global business. It includes topics from New Product Development to Business Strategy, Competitive Strategy and Finance for Managers, Entrepreneurial Ventures, Information Technology applied to Business, Leadership for New Managers, Marketing Strategy, Negotiations, Sales Management and Personal Selling und Understanding Consumer Behavior. This course will also provide you with an in-depth understanding of the major elements of global business. You will examine Economic, Political, Cultural, Social, Environmental, Financial, Legal, Geographical and Business Opportunities and Constrains in doing business abroad. You will learn leading-edge concepts, theories, facts, techniques, analytical tools, negotiating skills, business practices and operational strategies to manage business and investments domestically and globally.

3. Human Resources Management (40 h)
Covers general functions of human resource management, including job design, recruitment, selection, management development and training, performance appraisal, employee rights, labor relations and collective bargaining, wages and fringe benefits, and compensation systems.

4. Finance and Account for Non-Financial Managers (40 h)
Provides students with basic understanding of the financial systems within an organization, how financial data is interpreted, and the impact of such data on decision making. Budgeting, pricing, cash flow, balance sheets and income statements are reviewed.

5. Management Information Systems and Technology (40 h)
Effective communication and management skills in today’s technology driven organizations require that the individual possess a working knowledge of state-of-the-art presentation software tools and pragmatic understanding of both the organization’s existing information tools as well as capabilities of those tools which exist outside of the organization. This course will introduce the student to  state-of-the-art software through hands-on application of the most popular tools in use today with a conceptual foundation in information system technology from a management perspective.

6. Intercultural Communication (40 h)
Utilizes theory and practical applications to provide participants with the knowledge and skills necessary to communicate effectively among culturally diverse persons. Areas of study include: conflict management, culture shock, training, ethics, intercultural sensitivity, diversity in the workplace and relationship building.

7. Organizational Behavior and Leadership (40 h)
Develops an understanding of concepts, analytical tools and communication skills underlying behavior in organizations. The course explores the relationship between task accomplishments and human fulfillment in the context of planned organizational change. Various learning experiences are incorporated, including case studies, simulations, role playing and group discussion. Issues of public involvement, participatory decision making, employee empowerment and forms of leadership are also addressed.

8. Advanced Professional Communication (40 h)
Provides practice in oral, written, and presentation skills necessary within organizational environments. Students learn how to create and critique several genres of written texts used in the workplace, going beyond creating professional documents to analyzing corporate and professional internal and external communication practices.

9. Communication Theory and Research (40 h)
Examines origins, nature, and the consequences of human communication. Students review role of theory in comprehension of and responses to verbal, non-verbal, and other types of group communication issues and events, tracing the development of various media. The course introduces the methodology of communication research, including both qualitative and quantitative approaches, with an emphasis on action research and appreciative inquiry. Topics include the nature of scientific logic; electronic literature searches; research technique; data collection, analysis, interpretation and reporting results; the use of focus group; experiments; surveys; and content analysis.

10. Process and Quality Management (40 h)
Well-defined processes are the key for organization to become more responsive and adaptable. Business process management provides a system for improving processes and aligning them with business goals. The course provides an overview of Business Process Management as a management discipline and as a set of enabling technologies. Furthermore the material presented during the classes will provide the student with a clear understanding of the nature of business process modeling in real-world situations. This course is designed to provide a comprehensive coverage of quality management.  Emphasis will be placed on both theory and implementation of quality management.

11. Lobbying Issues for Business Today (30 h)
The course focuses on the topical issues and currents of the day from a lobbying perspective.  Business today whether in communication and public relations activities or political  campaigning must take account of the broader strategies and the big issues of the day. This course envisages the factors determining interest group positions on all sides; and looks at how these groups and lobbies, whether  associations of organizations or individuals, formal or ad-hoc, attempt to have impact on public policy.
 

12. Sustainable or Environmental Entrepreneurship (30 h)
A comprehensive investigation into current-day business opportunities created by environmental policies and the ensuing new corporate needs. Using real-life cases.

13. Business Analysis (30 h)

14. Corporate Marketing (40 h)

15. Capstone