Academy of Management MBA
Clark University specialization: Marketing Communication 

A word from the Coordinator

Marketing Communication is a specialization designed for marketing managers. Modern enterprises base their future primarily on marketing activities. Performing the function of marketing management is a great responsibility, directly instrumental to the fate of one's organization. This specialization welcomes the potential architects of business development.

Additional managerial qualifications

• developing and implementing marketing strategies
• building the image and competitive advantages of a company
• sales management
• comprehensive communication with the external environment
• ability to analyze the market and business environment
• introducing a product in the market and shaping the demand

Curriculum

• Organizational Behavior and Leadership
• Management Information Systems and Technology
• Managerial Accounting
• Project Management
• Legal Aspects of Management
• Investment Management
• Business Analysis
• Risk Management
• Intercultural Communication
• Communication Theory and Research
• Advanced Professional Communication
• Global Marketing and Advertising
• Public Relations
• Media Ethics
• American Media and Society
• Capstone

Key facts about the program